Welcome back, Elena

Mirror Shine is trending +24% above target.

Ask the room anything — pull a creator profile, draft a brief, surface today's top posts.

✦

Active creators

842+24

Total reach

12.4M+18%

Avg engagement

4.2%-0.2%

Points awarded

85.2k+1.4k

Active campaigns

3 of 14 live across the federal portfolio

Mirror Shine: 24h ResiliencePantene

Mirror Shine: 24h Resilience

142 creators · Ends in 4 days

72%
The Cold Water ChallengeTide

The Cold Water Challenge

89 creators · Launching tomorrow

38%
Skin Reset 14Olay

Skin Reset 14

64 creators · Wrapping up

91%
Post of the month
Post of the month@sofi_luxe · Pantene
"Honestly, I haven't seen this much shine in years — Mirror Shine is my new holy grail."

Views

2.1M

Likes

420k

Saves

14.2k

ER

14%

Milestones

Oct 2025
  • 12Tue

    Final content review

    Mirror Shine · 14 creators

  • 15Fri

    Launch · Cold Water

    Global activation

  • 18Mon

    Creator mixer

    NYC studio

Live feed

streaming

  • @sarah_hairsys

    Posted Reel · Morning Glow

    2m · 2.4k views

  • @hairking

    Brief approved · Golden Hour

    15m

  • @beautybyclaire

    TikTok spike +200%

    44m · 18.2k views

  • @thelocalsplash

    Awaiting review · v2 cut

    1h

Creator leaderboard

This week
  • 1Elena Vance

    Elena Vance

    @elenavance · Pantene

    4,820pts
  • 2Marcus Thorne

    Marcus Thorne

    @thornem · Tide

    3,940pts
  • 3Lia Chen

    Lia Chen

    @lia.skin · Olay

    3,110pts